Grade HResponsible for supporting the execution of channel marketing programmes in the specified market to deliver volume, turnover and gross margin targets, ensuring activities are conducted in line with the defined marketing plans and relevant quality, process safety and compliance guidelines.Entity:
Customers & Products

Job Family Group:
Marketing Group

Job Description:

Job Purpose

• Support SERVICE & MAINTENANCE Marketing Manager to drive chanel part of Offer development and implementation, develop trade/mechanics Offer development and implementation and make sure the program efficiency against agreed critical metrics and adapt plans accordingly.
• Understand customer insight & Castrol strategy, developing and landing seminar & digital platform & digital activity to support real execution on market by SERVICE & MAINTENANCE Activation Manager.
• Work closely with the IWS Sales team to ensure smooth landing of part assigned Offer development and implementation program to drive channel part of Offer development and implementation, develop part of trade/mechanics Offer development and implementation and make sure the program effectiveness against agreed critical metrics and adapt plans accordingly.

Key Accountabilities:

Plans

• Lead the development of SERVICE & MAINTENANCE/mechanics Offer development and implementation programs in seminar & digital activity & platform for market identification, KPI setting.
• Work closely with SERVICE & MAINTENANCE activity manager to develop the detailed roll out plan with aligned the critical metrics.
• Develop S2B2C model to energize WS owner gain more traffic to help Castrol gain more market share.

Execute

• Deliver planned programs incl. channel offer, mechanics Advocacy and micro-marketing programs through consolidating inputs from brand team, and Sales network
• coordinating with Digital Excellence team, Brand/Comms team and sales network to ensure its effectiveness and sustainability.
• Work with agencies to develop and produce tools and contents for both SERVICE & MAINTENANCE Offer development and implementation program and Micro-marketing with the support from global offer development team
• Manage the SERVICE & MAINTENANCE communities in IWS channel

Monitor

• Define critical metrics and tracking system, supervise progress of initiatives vs agreed critical metrics
• Monitor implementation of marketing plan, offer delivery and deployment of Offer development and implementation program and Micro-marketing with sales network
• Monitor the progress of both SERVICE & MAINTENANCE Offer development and implementation program and Micro-marketing, and track the business return on investment delivery and adapt the plan accordingly
• Participation in Digital product Management

Requirements:

Education

• University degree or equivalent experience in Marketing or related field

Experience

• At least 5 years of trade marketing/channel management experience with FMCG, or auto related industries
• Experience with generating customers insights and working to translate them into offer and programs
• Experience handling and developing channel offers and marketing programs
• Experience with digital platform like douyin/wechat program
• Experience with CRM or loyalty programs
• Analytical and with aim to succeed
• Great teammate & good communication skill

Why join us?

• At bp, we support our people to learn and grow in a diverse and challenging environment. We believe that our team is strengthened by diversity. We are committed to fostering an inclusive environment in which everyone is respected and treated fairly. There are many aspects of our employees' lives that are meaningful, so we offer benefits to enable your work to fit with your life! These benefits can include flexible working options, paid parental leave policy among others!
• We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

Travel Requirement
Up to 10% travel should be expected with this role

Relocation Assistance:
This role is not eligible for relocation

Remote Type:
This position is a hybrid of office/remote working

Skills:

Legal Disclaimer:

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, socioeconomic status, neurodiversity/neurocognitive functioning, veteran status or disability status. Individuals with disabilities may request a reasonable accommodation related to bp's recruiting process (e.g., accessing the job application, completing required assessments, participating in telephone screenings or interviews, etc.). If you would like to request an accommodation related to the recruitment process, please contact us to request accommodations.

If you are selected for a position and depending upon your role, your employment may be contingent upon adherence to local policy. This may include pre-placement drug screening, medical review of physical fitness for the role, and background checks.