Grade HSupports the implementation of marketing, brand and comms programmes for the business. Supports the development, management and delivery of strategic programmes for the marketing team and adopts and adapts global brand offers, leveraging consumer & customer insights to drive innovation, defining country plans by brand and managing brand guidelines and policy.Entity:
Customers & Products

Job Family Group:
Marketing Group

Job Description:

Job Purpose

• The Marketing Specialist will provide support for ARAL brands total growth including brand, product, activation, and social media campaign.

Key Accountabilities:

• Lead brand building work for ARAL in China by leveraging global team, assets and local resources.
• Design product portfolio strategy and design clear value chain with PM support to optimize total GM growth.
• Design product offer and value selling messages and activate commercial campaign program with distribution partner and sales team.
• Design and launch social media programs with agency and in house resource to enhance the brand position.

Requirements:

Education

• University degree or equivalent experience in Marketing or related field

Experience

• Minimum 5 years experience in Marketing
• Experience of working in a matrix organization
• Lubricants experience desirable but not crucial
• Strong project management, interpersonal and communication skills
• Evidence of effective networking and relationship building skills both internally and externally
• High degree of personal impact

Why join us?

• At bp, we support our people to learn and grow in a diverse and challenging environment. We believe that our team is strengthened by diversity. We are committed to fostering an inclusive environment in which everyone is respected and treated fairly. There are many aspects of our employees' lives that are meaningful, so we offer benefits to enable your work to fit with your life! These benefits can include flexible working options, paid parental leave policy among others!
• We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

Travel Requirement
Up to 50% travel should be expected with this role

Relocation Assistance:
This role is not eligible for relocation

Remote Type:
This position is a hybrid of office/remote working

Skills:
Advocacy, Brand Management, Commercial Acumen, Customer Segmentation, Generating customer insights, Listening, Offer and product knowledge, Offer Development, Sector, market, customer and competitor understanding, Translating strategy into plans

Legal Disclaimer:

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, socioeconomic status, neurodiversity/neurocognitive functioning, veteran status or disability status. Individuals with disabilities may request a reasonable accommodation related to bp's recruiting process (e.g., accessing the job application, completing required assessments, participating in telephone screenings or interviews, etc.). If you would like to request an accommodation related to the recruitment process, please contact us to request accommodations.

If you are selected for a position and depending upon your role, your employment may be contingent upon adherence to local policy. This may include pre-placement drug screening, medical review of physical fitness for the role, and background checks.